INTRALOT announces that it has signed a cooperation agreement with PartyGaming, one of the world's leading online gaming companies, listed in the London Stock Exchange, to launch "INTRALOT POKER", INTRALOT's online poker tournament service in Italy.
INTRALOT becomes the first member of PartyGaming's poker network in Italy. INTRALOT Italia currently operates sports betting and horse racing in exclusive and non-exclusive points of sale in Italy, as well as online. Online poker sales in Italy are estimated to reach approximately euro 1.5 billion in 2009, exceeding the initial estimations and the forecasts. Marketing initiatives in Italy will include promoting INTRALOT's online poker through its retail network that comprises 600 betting points of sale.
Under the terms of the agreement, INTRALOT and PartyGaming will also cooperate to explore opportunities for providing online gaming services in specific markets around the world. The duration of the agreement is 5 years with an option to extend it further.
Commenting on today's announcement, Jim Ryan, CEO of PartyGaming, said: "Our agreement with INTRALOT represents another significant step for us as we aim to create a strong business-to-business operation. We are excited about exploring opportunities with INTRALOT, a leading global gaming technology and services provider, which has a presence in more than 50 countries worldwide, an extensive business-to-government operation, as well as an established and high growth presence in the Italian market."
INTRALOT's CEO, Constantinos Antonopoulos, commented: "We are very excited about our partnership with PartyGaming, one of the world's leading operators that offers high quality online gaming solutions. We are confident that our first cooperation in Italy will set the basis of a fruitful partnership in various markets globally and will enhance INTRALOT's own online gaming solutions and services".