AS COMPANY S.A.

Announcement

On February 4th 2008 the Board of Directors of "AS Company S.A." approved the constitution of its first subsidiary company with the discreet title "Cosmokid S.A.", with capital stock of 500.000? and a total participation by AS Company S.A. of 70%. The signing of the Articles of Association will take place within the month of February, the company's scope is the creation and operation of wholesale as well as retail points of sale, and an overall distribution network of children's clothing as well as other related items.
The decision for the creation of this subsidiary company is in line with AS Company's strategic growth plan for Greece and the Balkans, which the company believes will render the proportional economic benefit.