On Thursday, 16th of December, 2004, KRI-KRI S.A. had a corporate presentation to SMEXA, the Association of the Members of Athens Exchange. The presentation hold in Titania Hotel, and the speakers were Mr. Panayiotis Tsinavos, CEO of KRI-KRI and Mr. Michalis Tsiotsialas, Financial Manager. Mr Tsinavos made an overview of KRI-KRI and mentioned company's strategic priorities. KRI-KRI aims to enhance its position in the market, drive cost efficiency and create sustainable returns.

Mr. Tsiotsialas analyzed company's financial results, that show a stable growth over the last few years. Having to face a difficult year for ice-cream sales (due to bad weather conditions), KRI-KRI managed to maintain its sales growth. For 2004, group sales expect to rise 15%, as compared to 2003, whereas net profits before tax to be at the level of 10% on sales. It worth to mention that investments on fixed assets were euro 5,2m., for 2004, and KRI-KRI plans euro 4m for the next two years.